I recently came across a small article on how Valves game Team Fortress 2 has made $2 million through the sales on virtual content in which is usually in micro-transactions in a year. In Team Fortress 2 a update was created in which players could buy or trade virtual goods such as hats in which players could dress their preferred player type in. A year on these sales have made $2 million in profits and although to a large company such as valve this is not huge to any one else this is large for micro-transaction sales.
The most important part of this article is this:
"Equally interesting is the launch of the Steam Workshop, "an improved item submission system" which lets item-creators submit, review and rate Team Fortress 2 items. "Rate items highly and you just might see them become available in-game," Valve says. "If your creation is accepted for distribution in-game, you can even earn a percentage of sales." With Steam Workshop, ou could be a percentage-of-a-millionaire!"
In the recent update players can now design there own virtual items in which then can be rated by other players then maybe put in game. This is a great scheme for micro-transaction sales because before you design an item you need to know that people might buy it and this allows Valve the chance to let its fans tell them what they want and have someone else do it and then are sure to get people to buy them. This means they should make profit.
http://kotaku.com/5849625/valve-celebrates-mann-co-birthday--2-million-in-team-fortress-2-item-sales-with-a-mann+sized-update
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