Sales

A surprizing find with 'micro-transactions' is that they do increadabley well during holiday and sale periods with company lowing the costs a little more for a short time. I have come across one article that shows the drematic increase of 'microtransaction' sales in the company 'Nixon' games. There game "Combat Arms revenues jumped 181 percent in 2010 during the Thanksgiving weekend. Sold more than 1,500 virtual Valkyrie Assault Rifles on Black Friday 2010" They also managed to out do this with "MapleStory sales increased 240 percent on Black Friday in 2010 -- Sold nearly 80,000 "Miracle Cubes" on Black Friday 2010"

http://www.marketwatch.com/story/nexons-online-games-holiday-microtransaction-sales-strategy-same-as-brick-and-mortar-retailers-2011-11-18

Free-to-play and other games can also use the same sales approch as other stores but the only difference is that they only see virtual in game goods. According to the artical 2011 would of had 30% price drop in 'Combat Arms' in its permanent weapons selection as well as new character to buy for a speical low price. Even themed events and black friday sales will effect prices on item packages. Allowing players to get more for there money during a short period of time.